The challenge Eduzz is an online platform for selling info products and courses. The platform had a chronic problem with access control, as many users shared their login and password information with others. This caused security issues, as well as difficulties in managing access to platform resources. To address this problem, the design team worked in conjunction with the Product Management team to redesign Eduzz’s access control. Approach To start, I conducted desk research to…
Redesign of the benefits marketplace for customers that earn more than BRL 1 million Unity is the community of Eduzz members for producers who have earned over R$1 million. The marketplace is where producers exchange points for services and discounts. With the growth of the community and the range of benefits offered within the platform, it was necessary to redesign it to make it more intuitive and allow users to buy additional points in a…
Eduzz App – Payment Options The objective was to make available within the Eduzz app the possibility of activating other payment options at checkout, thus increasing the producer’s chances of conversion. For this project, in addition to user journey analysis and screen prototyping, I also performed usability tests to validate the flow. After delivery, we performed an analysis of activation vs. inactivation metrics of features and a comparison of revenue increase. 📈 28% more conversion…
The Seven Summit is the largest gathering of the Eduzz community and producers in the digital market. It was created to promote digital entrepreneurship and connect people online. That’s why I made a complete shopping experience within the Eduzz app, where the producer can buy tickets, transfer and check-in.
CRB Construtora institutional website redesign focusing on SEO and conversion CRB Construtora was consolidating itself as one of the largest builders of high-end apartments in the city of Sorocaba (São Paulo). With the increase in the product portfolio, it was necessary to make a visual and information restructuring of the institutional website, making it more robust and at the same time optimized for search engines My Role Metrics analysis Benchmark Information architecture Prototyping Project coordination
Interactive Presentation of the Building Tool created to present the developments in a charming and didactic way, helping both brokers and buyers in the buying and selling journey Overview The team had the challenge of creating an interactive presentation of the building that managed to charm and answer the customers’ main doubts, but that gave the realtors the freedom to present the product in the way they felt most comfortable. My role Interview with brokers…